Wildlife at the Western for the NHS Lothian Charity
Find out more about the project here.
Wildlife at the Western was a beautiful project to work on. The main challenge was to design a graphic style for the signage that would work within the already over-signed environment of a large hospital.
The project was run in conjunction with NHS Lothian Charity and the NHS grounds teams at the Western General Hospital, Edinburgh. It was designed to:
- encourage patients and staff to use the green spaces in and around the hospital
- encourage a re-evaluation of those green spaces as a vital and health-enhancing natural resource for the hospital
- establish wildflower meadows as the default sustainable approach to open natural environments in and around the hospital, as opposed to grass lawns.
Mark Haddon was commissioned to:
- develop a set of graphic assets designed to highlight the project to staff and patients at the hospital
- create a highly visible signage, celebrating the wildlife project
- create a map to encourage usage of the wildlife spaces
- develop a consistent graphic approach that would would sit within the new NHS Lothian Charity brand. He worked across a range of platforms from physical signage and maps, to social media and web
