NHS Lothian Charity: Creative guidelines and brand assets

While a new brand had been developed for the NHS Lothian Charity, the challenge was to devise an extension of this brand that would enable its practical implementation across the key programmes:Tonic Arts and Green Health.

Liaising with key stakeholders MH developed creative guidelines that would maintain consistency of brand across a range of unique applications, whilst simultaneously retaining the distinct quality of each programme.

Mark Haddon developed:

• a brand extension that would accommodate the individuality of the programmes within the parent brand mark
• a comprehensive Brand Extension Creative Guidelines for each of the two main programmes (Tonic Arts and Green Health)
• an illustration style
• photographic and video guides
• informal and formal graphic design format for documents and other marketing material

Download a copy of the Green Health creative guidelines.