Convivium Wine asked us to create a website that would help people to discover, navigate and experience wine in a non-stuffy and fun way.


A key aspect to the creative process was the development of an appropriate illustration style and language. MHL invited the illustrator Ed McGowan to work with him on this project.

Mark Haddon Ltd designed the website so that would be user friendly and responsive and would ensure Convivium were able to simply manage the content. The site includes feedback, surveys, whilst providing the flexibility to add other advertising links.

Central to the project was the interactive wine tube map which encourages visitors to explore the world of wine types and flavours. The map enables users to find out more about particular varietals and also allows the moderator to promote specific products. The map was built in HTML5 using SVG graphics.